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Digital Marketing and SEO Explained

Changes in SEO And Digital Marketing Since 2012

Digital Marketing SydneyDigital Marketing or what is otherwisae known as internet marketing and advertisements have been the basis of promoting business ventures all across the globe. Various advertisement methods such as advertising through newspapers ads, radio advertising, television advertising, public speaking, door hangers and flyers, event sponsorship and word-of-mouth advertising have been the key methods of advertisement in the past. However, with growing digitalization, the need to reach to the people through digital marketing or internet marketing was felt and hence online advertising came into the light. Digital marketing has changed a lot in the society today. There are also many digital marketing specialists that can help you rank a site on page 1 of Google today

What Is Digital Marketing ?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Digital Marketing Explained

How Can Digital Marketing Help Your Business Today ?

Now how is digital advertising better than the methods of advertisement used earlier? Digital Marketing is a term for marketing products or services using digital technologies mainly over the internet. The way in which digital marketing has developed itself over a few years, from 2000 to 2017, it has brought a revolution in the way businesses utilize technology and digital marketing for their marketing As the number of people using the internet is increasing day by day, there has been an increase in the demand for internet marketing and hence internet marketing is becoming more focused and reliable as it targets specific demographics. It is also cost efficient and provides real time results.

10 Top Digital Marketing Tips

What Is Search Engine Optimisation ?

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search re